6 ChatGPT Prompts to write sustainable messaging for your Shopify Site

If you're a Shopify store owner focusing on sustainable products, you know how critical the right messaging is. Words can make or break your brand, especially when it comes to sustainability. But how do you find the perfect words? Use these Chat GPT AI prompts to make writing copy about sustainability on your Shopify site super quick and easy.

6 Chat GPT Prompts for:

Product DescriptionCompany Sustainability EffortsPost Purchase Thank You MessageSustainable PackagingDelivery MethodAdditional Tips & Tricks

1. Product Description

AI Prompt Template:

"Write a 100-200 word product description for a [insert your product] with unique features like [insert features you want to highlight about product]. The description should be aimed at [insert target customer]. Highlight its [insert any certifications] along with its [insert other points you want to emphasise about product]. Use the keywords [insert keywords for SEO] and maintain a [insert tone of voice].”

📊 Why It Matters:

Brands that use pro-environmental language are perceived as more credible, says a 2019 study in the Journal of Business Ethics.

Example: Patagonia

Patagonia uses emotionally-charged messaging that speaks to climate change, urging consumers to "buy less, demand more."

2. Company Sustainability Efforts

AI Prompt Template:

"Write a 600-800 word comprehensive overview of our company's sustainability efforts, covering all standard stages of a physical product's lifecycle: sourcing, manufacturing, distribution, use, and end-of-life [insert specific details for each stage]. Include [insert specific metrics or milestones worth highlighting]. Highlight our partnerships and collaborations at [Partnerships/Collaborations Placeholder]. Mention any industry recognitions or awards at [Awards Placeholder]. Discuss future sustainability goals or initiatives at [Future Goals Placeholder]. Maintain a tone that is both casual and informative, tailored for a millennial audience. Use SEO-optimised keywords such as [insert keywords like 'sustainable sourcing,' 'eco-friendly manufacturing,' 'responsible distribution,' 'green product usage,' and 'waste minimisation.']. Use a [insert tone of voice] tailored for a [target audience]”

📊 Why It Matters:

A Nielsen report shows 73% of consumers will switch to brands that provide supply chain transparency.

Example: Pangaia

Pangaia appeals to consumers with a fully disclosed supply chain for their FLWRDWN™ products.

3. Post-purchase thank you message

AI Prompt Template:

"Write a 100-150 word thank-you message to customers who have made a purchase, focusing on our company's sustainability efforts. Mention how their purchase contributes to our overall sustainability goals at [Contribution to Goals Placeholder]. Include details about our sustainable product lifecycle practices at [Lifecycle Practices Placeholder]. Mention any special promotions or incentives related to sustainability at [Promotions/Incentives Placeholder]. Use a [insert tone of voice] tailored for a [target audience].”

📊 Why It Matters: Unilever conducted an internal study that revealed around a third of consumers prefer sustainable brands, and reported that their "Sustainable Living" brands grew 69% faster than the rest of their business in 2018.

Example: Unilever Unilever often includes sustainability-focused messaging in their post-purchase communications, such as emails or package inserts, to educate consumers about the brand's eco-friendly practices and the impact of their purchase.

4. Sustainable packaging

AI Prompt Template:

"Write a 400-600 word detailed description about our company's sustainable packaging and delivery methods. Discuss the materials used for packaging at [biodegradable, recyclable, or otherwise sustainable materials used for packaging]. Include the SEO-optimized keywords [insert keywords like 'sustainable packaging,' 'eco-friendly,' and 'green logistics']. Use a [insert tone of voice] tailored for [target audience].”

📊 Why It Matters:

A study by Trivium Packaging, published in 2020, reported that 83% of consumers worldwide believe it's important for companies to design products that are meant to be reused or recycled. Packaging is often the first element that customers notice and interact with. By utilising recycled packaging, brands can make an immediate, impactful statement about their sustainability commitments.

Example: Lush

LUSH is a brand that is well-known for its strong commitment to sustainability and ethical practices. They offer many of their products "naked," meaning without any packaging, but for those items that do require packaging, LUSH makes use of recycled materials.

5. Delivery Method

AI Prompt Template:

"Write a 400-600 word detailed article about our company's sustainable delivery methods. Provide insights into our low-impact delivery process which are [Delivery Process Placeholder]. Discuss any unique features or technologies that enhance our eco-friendly delivery through [Unique Features Placeholder]. Highlight our partnerships with eco-friendly logistics companies [Partnerships Placeholder]. Mention these certifications or awards we've received for our sustainable delivery practices [Certifications/Awards Placeholder]. Use optimised keywords ['eco-friendly delivery,' 'sustainable logistics,' and 'low-impact shipping'] while maintaining [insert tone of voice] that appeals to [target audience].”

📊 Why It Matters:

According to a 2019 Capgemini Research Institute study, 46% of consumers said they would even pay a premium for products delivered sustainably. With delivery being one of the last touchpoints in the customer journey, a sustainable delivery method serves as a lasting impression that aligns with the values of eco-conscious consumers.

Example: Etsy

Etsy, a marketplace for handmade, vintage, and unique goods, has emphasised its commitment to being carbon-neutral in its delivery process.

6. Additional Tips & Tricks

Use AI to A/B test different messaging strategies forIncorporate real-time environmental stats into the descriptionEmploy chatbots to answer customer queries about your brand’s sustainability practices in real-timeUse this prompt in future to create better prompts for Chat GPT:

I want you to become my Prompt Creator. Your goal is to help me craft the best possible prompt for my needs. The prompt will be used by you, ChatGPT. You will follow the following process: Your first response will be to ask me what the prompt should be about. I will provide my answer, but we will need to improve it through continual iterations by going through the next steps. Based on my input, you will generate 3 sections. a) Revised prompt (provide your rewritten prompt. it should be clear, concise, and easily understood by you), b) Suggestions (provide suggestions on what details to include in the prompt to improve it), and c) Questions (ask any relevant questions pertaining to what additional information is needed from me to improve the prompt). We will continue this iterative process with me providing additional information to you and you updating the prompt in the Revised prompt section until it's complete.

Now that you have these AI prompt templates, you're ready to make your sustainable messaging as impactful as the products you sell.