How this wellness brand has turned their website into doing more than just selling

Does your website do more than just sell?

Does it solve real problems?

We break down how Wooden Spoon Herbs makes every interaction an opportunity to make a difference to their customer.

As members of 1% for the Planet, they're committed not just to the environment, but to enhancing lives.

What makes them stand out:
👥 Empathetic design
🌱 Meaningful impact
💡 Products that address real problems

Every purchase supports wellness and the planet.

They make medicinal herbs, based on the founder's studies of herbalism. Let's dive deeper into how they have optimised their website...

They make shopping easier for you
First thing we noticed is that they are helping you as the customer by showcasing the bestseller - their Magic Magnesium potion - as the first thing you see.

Positioning of product as 'routine'
I didn’t know I needed a herbal pantry, but now I want one. It’s your job to educate your customers on what gap your product solves or what pain-points it relieves.

They help you build your routine
They go the extra mile in terms of making sure you find the right products for your problem. With a quiz that personalises what you need in your pantry, you can again reduce the risk that you’re leaving with the wrong product. These quizzes are great for reducing friction in the shopping journey.

They make shopping cheaper for you
Answer a simple form (literally a single click) and get 15% off. What’s even more interesting is that the question implies that the product is easing a problem you might have, further reinforcing the idea you NEED it.

They make shopping less risky
Social proof via reviews is an essential for ANY business. It doesn’t matter what you sell. These glowing testimonials from other customers reduce the risk of purchasing especially if I’m a new customer. What’s even better is that the customers talk about the PROBLEM the product has solved.

They inform you so you trust them
There is a VAST amount of knowledge on the website too so you know that they know their stuff when it comes to ‘erbs. If a customer isn’t sure they need what you’re selling, then they will walk away. Informing customers and educating throughout the shopping journey is a must especially if your product is something NEW or science-based.

So what can you take away and learn from this?

• Make it easy for your customer to find what they need, through features like quizzes, highlighting best seller's or your recs.

• Show your knowledge through key information pages or blog content so your build trust.

• Tell customers what gap you’re filling in their lives or what problem you’re solving.