Coffee Brand
Explore Project
RESULTS
Process
We approached the site with care, knowing the brand already had a strong voice and loyal following. Rather than starting from scratch, we focused on refining the customer journey. The homepage was restructured to bring clarity and trust to the forefront. Product pages became mini experiences, guiding visitors through flavour notes, origin stories, brewing tips, and social proof — all while keeping the buying process smooth, especially on mobile. We made the subscription flow intuitive and inviting, rewriting the messaging to highlight real benefits and making it feel like a natural choice. To build long-term trust, we created “The Science of Coffee” — a page that explained roasting, flavour profiles, and sourcing in an accessible way. It deepened credibility and boosted organic traffic. Throughout, we stayed rooted in what mattered: elevating the experience without losing the heart of the brand.
Results
“We had a strong foundation: ethically sourced coffee, beautiful packaging, and a loyal community that loved our brand. But we knew our website wasn’t doing our story justice. We were really happy to have Kim on board because she was really experienced in not just the designing of the website, but actually practically how it should function to make our lives easier, but also to retain our customers. I'm really happy with how the web-based platform turned out, but more importantly understood the brand and what we stood for. I wouldn't change a thing. I would highly highly highly recommend For Good Club..” Lauren Coffee Brand