Health & Wellness Brand
Explore Project
RESULTS
Process
Yogoody’s customer values gut health, nutrition, and convenience. We redesigned the site to reflect that- with a homepage focused on the Welcome Pack (the ideal starting point for new buyers), a new product page template, and a structure based on shopper intent, not just inventory. We identified three key customer types and designed the experience around how each one shops. We kept the brand warmth but introduced more confidence, showing the science, not just the vibe. The new site positions Yogoody as a category leader in probiotic nutrition with a clear message, transparent process, and a focus on results. We simplified the path to purchase with sticky mobile add-to-cart buttons, a visible shaker offer on the homepage, a fast, intuitive UX, and easy-to-access subscription and bundle options.
Results
"They were a massive help in our quick turnaround website refresh at Yogoody!! The problems we experienced that led us to Kim and her agency, were the lack of user experience and high level of abandoned carts in our website. They understood the challenges and prepared a well-thought plan for tackling these issues and ultimately reach our wider business goals: explain our product better to potential customers and better alignment with the brand. The process of working together was very smooth as we followed a clear structure presented by Kim at the beginning of the project, expectations were managed and Kim shared her expertise with our team at every step of the way. I recommend them to any business or brand looking for expertise in e-commerce. They know it all!” Andreea M Probiotics Brand