Behind The Checkout
Yes it’s a newsletter.
No it’s not like the others.
Yes it’s a newsletter.
No it’s not like the others.
Every week you get to steal tactics from a breakdown of a viral founder-led brand.
Every week you get to steal tactics from a breakdown of a viral founder-led brand.
Every week you get to steal tactics from a breakdown of a viral founder-led brand.


Our FOUNDER
Kim Tang, a designer-turned-growth strategist who’s helped over founders grow income while staying aligned to their values. From sustainable product brands to creative studios and coaches.
After years growing brands for others (ASOS, Farfetch, and beyond), I built For Good Club to prove that profit and growth can co-exist.
Now, I spend my time helping founders build businesses that feel like them, not AI. Human.


Our FOUNDER
Kim Tang, a designer-turned-growth strategist who’s helped over founders grow income while staying aligned to their values. From sustainable product brands to creative studios and coaches.
After years growing brands for others (ASOS, Farfetch, and beyond), I built For Good Club to prove that profit and growth can co-exist.
Now, I spend my time helping founders build businesses that feel like them, not AI. Human.


Our FOUNDER
Kim Tang, a designer-turned-growth strategist who’s helped over founders grow income while staying aligned to their values. From sustainable product brands to creative studios and coaches.
After years growing brands for others (ASOS, Farfetch, and beyond), I built For Good Club to prove that profit and growth can co-exist.
Now, I spend my time helping founders build businesses that feel like them, not AI. Human.
One insight that could change the trajectory of your brand.
One insight that could change the trajectory of your brand.
One insight that could change the trajectory of your brand.
01
You’ll understand why a homepage is making millions.
01
You’ll understand why a homepage is making millions.
01
You’ll understand why a homepage is making millions.
02
Discover email sequences that print money while their owners sleep.
02
Discover email sequences that print money while their owners sleep.
02
Discover email sequences that print money while their owners sleep.
03
Positioning moves everyone else missed, but I didn’t.
03
Positioning moves everyone else missed, but I didn’t.
03
Positioning moves everyone else missed, but I didn’t.


Our FOUNDER
Kim Tang, a designer-turned-growth strategist who’s helped over founders grow income while staying aligned to their values. From sustainable product brands to creative studios and coaches.
After years growing brands for others (ASOS, Farfetch, and beyond), I built For Good Club to prove that profit and growth can co-exist.
Now, I spend my time helping founders build businesses that feel like them, not AI. Human.


Our FOUNDER
Kim Tang, a designer-turned-growth strategist who’s helped over founders grow income while staying aligned to their values. From sustainable product brands to creative studios and coaches.
After years growing brands for others (ASOS, Farfetch, and beyond), I built For Good Club to prove that profit and growth can co-exist.
Now, I spend my time helping founders build businesses that feel like them, not AI. Human.


Our FOUNDER
Kim Tang, a designer-turned-growth strategist who’s helped over founders grow income while staying aligned to their values. From sustainable product brands to creative studios and coaches.
After years growing brands for others (ASOS, Farfetch, and beyond), I built For Good Club to prove that profit and growth can co-exist.
Now, I spend my time helping founders build businesses that feel like them, not AI. Human.
This isn’t surface level stuff, this is ‘oh sh*t Sherlock...’
This isn’t surface level stuff, this is ‘oh sh*t Sherlock...’
This isn’t surface level stuff, this is ‘oh sh*t Sherlock...’

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Join others learning how founder-led marketing is the future, learning from the real journeys of viral brands
Join 1000s already learning how founder-led marketing is the future, learning from the real stories of viral brands
Join 1000s already learning how founder-led marketing is the future, learning from the real stories of viral brands